Masstab pop-up space, Sofia

Located in the most prominent part of the city center, on a quiet street five steps away from gastro culture, recreation and parks, the small space aims to provide most of all flexibility, serving its purpose as a pop up space. The project’s main goal is to set an example how design and function in small spaces can provide optimal use in the present shared economy to numerous and diverse oriented clients and users. Whether an office space for 4, lecture space for 16, workshop space for 6, café for 8, store or gallery – the space has everything needed with its simple and multifunctional furniture interior. The secondary purpose of the project is the social factor of providing an opportunity for people yet to be known in the handmade, art or culture field, by showing their work to the world in a live event in an affordable yet fashionable way. This on the other hand will deliver a real-life feedback and will give artists a head start and potentially a glimpse of their future in this field. Most of all the space aim is to provoke and open new horizons and possibilities to the open minded, who affordably can challenge themselves and others with their work.

What makes this project one-of-a-kind?
The combination of location, design and purpose (social and cultural) makes the project unique for the area. Located in the heart of Sofia, the space with its design and functionality gives affordable opportunity to young artists, freelancers and others to present their art, have a meeting, present a project, make a workshop, etc, in a private space customized to their needs with least effort. It also gives an example how design and function in small spaces can provide optimal use in the present shared economy.