Art Hotel Gallery37, Plovdiv

Boutique hotel in the heart of Plovdiv `s old town, part of UNESCO World Heritage. The building itself is a cultural monument and it was a challenge to mix a variety of elements in the design- respect the tradition and old elements, but in the same time to have pure modern look; to expose bulgarian masterpieces of the most famous painters, but the rooms to have own character, not dominated by the painting; to escape from the traditional “hotel look” and to achieve character and presence. The hotels include 11 rooms with different unique designs, inspired by traditional Bulgarian art, bathrooms with custom handmaded wallpapers and masterpieces from private collections, exposed so everyone can enjoy and admire it.