SLOWLI Concept ®

SLOWLI Concept ®


The startup SLOWLI Concept was founded in Italy in 2020 as an interior design studio with an online concept store by the South Tyrolean interior designer Angelika Frenademetz - with a very special concept: "In collaboration with local manufactories, social workshops and independent artists and designers, we at SLOWLI Concept create pieces of furniture and accessories in real handwork – sustainable, minimalist, mindful. Nature and design are always in harmony with us, for conscious living and a home to arrive in."
By emphasizing fair conditions for the environment and producers as well as timeless, minimalist designs, we pursue our vision of wholeness with every piece. Since 2020 we produce furniture and accessories in collaboration with local manufactories, social workshops and independent artists and designers in real handwork. In doing so, we live our values of "sustainable", "local", "organic" and "whole". And we follow the philosophy that sustainability is not just a marketing buzzword. For us, it is the foundation of our concept. A way of life. And our idea for a world of tomorrow.
With our design studio we want to make a positive impact by raising awareness for sustainability, naturalness and minimalism in one’s own home. Instead of reaching for the next bargain, we motivate our customers to consciously consider a product before buying it, which is in line with our understanding of responsible consumption.

Award / projectYear
German Design Award Winner 2022 / SLOWLI Concept ®2022
Green Product Award Winner 2022 / SLOW WOOL Collection2022
BIG SEE Product Design Award 2022 / SLOW WOOL Collection2022
BIG SEE WOOD Design Award 2022 / SLOW WOOD Collection2022
EPDA 2022 / SLOW WOOL Collection2022
MUSE Design Awards 2022 / SLOW WOOL Collection2022
IDA Design Awards - Honorable Mention 2022 / SLOW WOOL Collection2022
NY Product Design Awards - Silver Winner 2022 / SLOW WOOL Collection2022
LICC Awards - Shortlist 20222022
Green Product Awards - Nominee 2023 / COLOURFUL Collection2023
German Design Awards - Winner 2023 / SLOW WOOL Collection2023
ICONIC AWARDS - Innovative Interior - Best of Best 20232023
Green Good Design Awards Chicago Athenaeum - Winner 20232023
Iron A´Design Award Winner 20232023
BIG SEE Product Design Award 2023 / Colourful Collection2023

Interior Designers
Product Designers

Bozen, Italy



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Winning projects

Colourful Collection

With colorful designs made from recycled fabrics, the Colourful Collection creates an eco-friendly eye-catcher in a home. In their social partner workshop, people with disabilities weave and sew their
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SLOW WOOL collection

Our SLOW WOOL collection brings mindfulness and conscious deceleration into the homes of our customers. We exclusively use 100% natural sheep's wool from South Tyrolean shepherds, which is processed
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