Bellabeat Ivy HR is a next-generation women’s health tracker disguised as an elegant bracelet. Its edgy, sophisticated, and modern design was created in line with women’s needs for a non-intrusive and fashionable health tracker. The minimalist diamond-shaped housing holds the latest lifestyle-tracking technology and symbolizes strength, femininity, and elegance. Ivy HR has all advanced features placed in a unique blend of futuristic patterns, glossy stainless steel details, as well as interchangeable and comfortable soft-silicone bracelets. It features the housing carefully designed to mimic the appearance of Cararra marble and an elegant black-white combination of patterns representing the modern glamour and function of the device. Wirelessly connecting the Ivy HR to the proprietary Bellabeat app creates an all-encompassing wellness experience peculiarly designed with women’s health in mind.