FLAIR

The concept for FLAIR, a clothing store set in the historical center of Brixen, was inspired on an abstract level by seamless elegance and inner harmony, which are concretized in its choice of premium-quality textiles. This historic shop extends over two floors and boasts an impressive vaulted ceiling on the mezzanine level. A centerpiece to the project’s interior design, the staircase forms a sculptural element that flows from one floor to the next, ready to be captured by the eye of a keen observer. This impression is reinforced by the choice of interior design materials. Floors, walls, ceilings and furniture are all plastered with a smooth lime finish, while the stainless steel shelves and clothes rails deliberately set accents to shine a spotlight on the products. The lighting concept and the refined palette of colors and materials are carefully chosen to enhance the intended effect: patrons are projected into a space that radiates the harmonious coziness of a living room.