Represented by LUXORA, VALPAINT E-VOLUTION PLUS allows walls, floors and wet areas to be developed through a continuous material language rather than treated as separate surfaces. For architects and interior designers, the system opens possibilities for working with colour, texture and material perception while meeting the technical demands of spaces traditionally dominated by tiles.

Three Questions for LUXORA on Materials as Part of Architecture

Q: How does the innovation, Valpaint E-VOLUTION PLUS, respond to the needs of contemporary architecture and interiors, and what new possibilities does it open for designers and architects?

A: Contemporary architecture increasingly seeks materials that combine aesthetics, performance and continuity. Valpaint E-VOLUTION PLUS responds to this need by transforming decorative surfaces into a complete waterproof system, allowing designers to create seamless finishes even in areas traditionally dominated by tiles.

For architects and interior designers, this means greater freedom in developing continuous surfaces across walls, floors and wet areas, while maintaining a refined and highly customizable aesthetic. Beyond its technical performance, E-VOLUTION PLUS becomes a design tool: colour, texture and material perception can become part of the architectural language rather than simply a finishing layer.

“Colour, texture and material perception can become part of the architectural language rather than simply a finishing layer.”

Q: What principles guide the way you work with architects and brands, and what do you believe architects and designers should be able to expect from a material or system beyond its basic function?

A: At LUXORA, we believe material selection should begin with the architectural concept, not with the product catalogue. Our role is to understand the project, its aesthetic direction, technical requirements and budget, and then help architects identify and combine the solutions that best support that vision.

Beyond basic function, we believe a material should contribute to the identity of a space. Architects should be able to expect technical reliability, aesthetic flexibility, clear specification support and an understanding of how different materials interact within the same project.

“Material selection should begin with the architectural concept, not with the product catalogue.”

Q: What do you believe is still worth creating in the relationship between material innovation and architecture, and what possibilities remain unexplored?

A: We believe the next step in material innovation is not simply to create more products, but to create more intelligent relationships between materials and architecture.

There is still great potential in surfaces and systems that can perform technically while giving architects greater creative freedom. Materials that respond to different environments, reduce visual and construction complexity, and allow spaces to feel more continuous and coherent.

For LUXORA, the unexplored opportunity lies also in how materials are combined. Innovation can happen not only within a single product, but in the dialogue between surfaces, flooring, architectural details, bathroom systems and furniture. When these elements are considered together from the early stages of a project, materials become an active part of architectural thinking rather than a final decorative choice.

“Innovation can happen not only within a single product, but in the dialogue between surfaces, flooring, architectural details, bathroom systems and furniture.”

About VALPAINT E-VOLUTION PLUS

VALPAINT E-VOLUTION PLUS is a decorative surface system developed for continuous applications across walls, floors and wet areas. By bringing technical performance and finish into the same system, it allows surfaces that would traditionally be divided by tiles, joints or changes of material to be considered as a more continuous architectural element.

Colour, texture and material character can be adapted to the interior concept, allowing the surface to take on a more active role in defining the atmosphere and identity of a space. Its architectural potential lies not simply in replacing one finish with another, but in allowing continuity, performance and visual expression to be developed together.