BIG SEE FASHION DESIGN AWARD 2018

IT IS NO LONGER ENOUGH TO CREATE BEAUTIFUL CLOTHES – FASHION DESIGN FOR THE NEW WORLD
(A letter by the BIG SEE FASHION DESIGN AWARDS 2018 team of curators)

East European fashion design is daring, expressive, poetic, brutal, exotic and sincere.

It has been created based on passion, blood, revolution and a chronic lack of everything beautiful, and as such it is used to creating things almost from scratch and with a strong desire to go beyond the average, inexpensive products of fast fashion.

Perhaps this is why stars such as Lady Gaga, Björk, Katy Perry, Gwen Stefani, Dita Von Teese and many others, who are famous for their authentic and eccentric stage images, have their clothes created by designers whose DNA is so incorrigibly South-East European.

The South-East European design pool has become a new source of incredible creativity for the biggest West-European fashion houses. Unfortunately, most young designers only represent »new blood« for the powerful design names. Only few of these young designers can survive by creating under their own name and retaining their own creative freedom.

And those designers who have become successful are well aware of the importance of one thing: it is no longer enough to create beautiful clothes. It is the right fashion contents and concepts that are becoming more and more important. Fast fashion is no longer able to follow the newly emerging fashion trends of slow fashion, sustainable fashion, gender free fashion, ethical fashion, cruelty free fashion, bio-mimetic fashion and many others. Additionally, traditional old techniques are being revived and new, innovative technologies and materials are being created and used.

The future lies in brilliantly elaborated forms with content, the future lies in ethics, sustainability and sincere fashion that takes into account the people and animals of our planet. The future is in clothes that last years and years and that represent a unique piece of art. Fashion design is less and less about the changing fashion trends. What is becoming more and more important is one’s personal style and expressing one’s own views of the world through clothes.

As curators we found tremendous enjoyment in selecting the most outstanding fashion creations. Our work was difficult only because there are really so many highly-talented fashion designers in the South-East European region.

The best BIG SEE FASHION DESIGN AWARDS 2018 for individual categories and countries have already been selected. However, by 16 October 2018 the international jury will have selected three more winners (BIG SEE FASHION DESIGN AWARDS 2018 WINNERS), the best among the best from the entire South-East European region, from 18 countries.

Check out the project: Marko Potkozarac Feher / MARKO FEHER