We live in an age when technology can not only meet our needs, but even anticipate them. Yet much of this still operates within concepts and definitions built over generations.
I look at the familiar tools on my desk – objects we have long considered complete.

Are they truly finished?
Could they take another form?
Could there still be possibilities we have not yet imagined?

By bringing together human wisdom and imagination with technologies available to us today, we can create possibilities that could not have existed before.

Technology expands what is possible. But it is human imagination that gives those possibilities purpose.

By creating a new alternative, we can change not only the object itself, but also the way we see what already exists.

That, I believe, is what is still worth creating.

Shuichi Hiromoto, Product Designer
FOODMARK LLC, Japan

This reflection is part of UNFINISHED, an ongoing BIG SEE conversation about what still deserves our time, attention and creative energy – and what is worth bringing into the world next.

Share your own reflection. Your contribution will be published in BIG SEE Magazine, shared across BIG SEE channels throughout the year, and presented in the UNFINISHED exhibition at the BIG SEE Festival 2027 in Portorož. As a contributor, you become an exhibiting participant and receive a complimentary Festival Pass.