Lora Deneva was born in Sofia, Bulgaria. She graduated in Engineering Furniture Design in Sofia and then moved to Milan to continue her studies, completing a Master's in Interior Design at the New Academy of Fine Arts. After her graduation, she began her career in the interior design field, working in renowned Milan studios. Her interests have expanded to include Interior Architecture and Product Design. Currently, she lives and works in Milan while also following projects in Sofia.

She believes that our surrounding environment reflects our minds, mood, and lifestyle. Nowadays, living in a healthy and functional atmosphere is the new luxury. Her goal is to meet every customer's needs by combining modern technologies and fine materials to create harmony in our lives.