Foundation Three is a Vienna-based design studio operating at the intersection of architecture, graphic design, and brand strategy. The studio understands design as a holistic discipline, in which space, material, atmosphere, and function are closely interrelated. Its work focuses on hospitality, retail, and commercial interiors, with an emphasis on brand-driven environments and enduring architectural solutions. Rather than following short-lived trends, Foundation Three prioritizes clarity, material authenticity, and spatial precision. Each project is grounded in a careful analysis of context, use, and narrative, translating functional and conceptual requirements into calm and characterful spaces. Custom-designed elements, curated material palettes, and integrated lighting concepts form an essential part of the studio’s approach.

Alexander Figl
Co-Founder, Architecture & Interior Design
Alex turns ideas into spaces. Combining an architecture degree with brand experience, he guides projects from concept to execution, crafting retail, hospitality, and office environments that engage the senses and elevate the brand story.

Christoph Reichelt
Co-Founder, Brand & Graphic Design
Christoph brings clarity to visual stories. He distills complex ideas into precise, effortless graphic systems. From photo sets to layouts, he ensures concept and composition align perfectly to sharpen the overall visual thread.

Maximilian Hammerl
Co-Founder, Strategy & Social Media
Max turns ideas into impact. He pairs rigorous strategy with hands-on content production—video, social, digital—working with culinary concepts and brands to ensure every touchpoint amplifies their narrative.