In a time when an algorithm can produce a perfect image in seconds, I believe what is still worth creating is what cannot be generated: a sense of belonging, meaning, and spaces that truly serve people. For me, design begins where the render ends – on site, in the touch of materials, in decisions that must survive reality, and in the responsibility of turning an idea into life. At M1st design, we therefore do not create interiors for a single image, but spaces that can grow with people, carry their habits and memories, and remain meaningful long after trends have passed.

Matej Kušević, Interior Designer
M1st design;, Croatia

This reflection is part of UNFINISHED, an ongoing BIG SEE conversation about what still deserves our time, attention and creative energy – and what is worth bringing into the world next.

Share your own reflection. Your contribution will be published in BIG SEE Magazine, shared across BIG SEE channels throughout the year, and presented in the UNFINISHED exhibition at the BIG SEE Festival 2027 in Portorož. As a contributor, you become an exhibiting participant and receive a complimentary Festival Pass.