Maja Pak, M.Sc., Director of Slovenian Tourist Board (STB), has dedicated her career to tourism. Until today she has been Secretary General, Head of Research and Development department and Director of STB. She has been in charge for researches and tourism analysis, strategic planning of tourism on the national level, marketing campaigns, management of green (sustainable) tourism, management of several projects, collaboration with tourism institutions. She is the author and co-author of many strategic documents in tourism.

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