Garage Oxford street by Groupe Dynamite

The Montreal-born brand has officially landed in the United Kingdom, marking a new era of international growth. Bringing its signature elevated essentials and active lifestyle pieces to a leading global style capital, the two-level flagship at 321 Oxford Street expresses the brand’s identity and anchors a strong presence in a trend-defining market.

Garage is the voice of the confident, independent individual who is not afraid of living out loud and expressing their personality. The Garage store design is a combination of eco-conscious materials and vibrant textures: a mix of fluted glass, natural wood, Corian, tile, fixtures that contrast with LED lighting, metal sheet walls, and digital screens. These high-end materials create less maintenance, better longevity, and higher energy efficiency. The fitting room zone amplifies opportunities for self-broadcasting moments by using a unique composition of mirror doors and industrial metal details, allowing customers to express themselves while shopping.

Reflecting the brand’s values, the space delivers engaging, expressive elements that connect with its core customer. Following London, GARAGE will expand into Manchester, with locations at Manchester Arndale and Trafford Centre in 2026, accelerating its presence across the country.