Fitness FLEX, Ruse

This fitness area is organized on 3 floors with an area of 1020m2. Fitness Flex is a chain of gyms and our purpose was to completely rebrand it, so we adapted the space guided by the concept of “Flex Goes Green and Gold”. At the entrance you are greeted by a black and white marble chevron, combined with veneered MDF furniture and black metal shelves. A tunnel with a vertical garden takes you to the “Green” floor, where we have placed all the cardio and lighter training equipment. The space is completely underground and our main challenge was to take the consumer’s attention away from that so we brought the outside in. We introduced wallpapers with natural scenery, green moss walls and plenty of mirrors to maximize the light and space. The lower “Gold” level with weight lifting zones features a darker atmosphere with gold accents and a stunning black ceiling.