Zaia Serramenti, San Vendemiano (TV)

The project was related to design the showroom of a company involved in doors and windows commercialisation. The objectives were increasing customer comfort and generating a customer relationship in line with the corporate values, while maximising product enhancement. We were guided by six elements very important to clients – information, transparency, hospitality, knowledge, accuracy, team preparation and product quality – which represented the common thread of our design, as well as the root of spatial narration of the entire project. Based on neuroarchitecture dictates, materials, chromatic and lighting choices were all oriented to accompany the customers in a path towards deep product understanding: the product exhibition was designed to evidence products through targeted spatial and scenographic elements, emphasising visitor experience through product’s visual quality.