WALK WITH ME store by REM’A

In this project, as the inaugural space for a new retail footwear brand, the primary goal was to establish a unique identity through the interpretation of the brand’s name, the product line to be marketed, and the target audience. The name “Walk With Me” inspired us to delve into the composition of what underlies the act of “walking” – the flooring, and its stereotomy, which became the essence of the aesthetic-spatial concept.

Starting from this premise, we examined the stereotomy of the flooring, seeking a metric that would give rise to the display elements. These elements, serving as the foundation for product presentation, are high-relief representations of the various dimensions of each flooring piece, enabling diverse compositions depending on the quantity of products to be exhibited and / or new collections. The chromatic and material definition of the space is suggested by the brand’s logo, where we explore black and white stone materials using textures of Calacatta and Marquina marble. This chromatic duality allows the products to naturally stand out in the space as integral compositional elements. White is consistently associated with the products, while black is linked to the “sterile” zones / parts / elements of the store. The criteria for the wall display involved a system that not only allowed for various compositions, but also provided even illumination of the products.