This project is for the first offline store of the street casual brand, “MAHAGRID”. The aim was to provide customers with a unique spatial experience, where they can first encounter the brand. The design integrates the brand identity and embodies its essence, using bold, patterned veneer as the main element to create a visual that intuitively reminds customers of MAHAGRID.
The store layout encourages easy recognition and active customer engagement, ensuring clear product visibility and maximizing the shopping experience. Additionally, ready-made materials are used to implement a sustainable spatial manual, allowing for reuse during future expansions. Overall, the space showcases MAHAGRID’s products while embodying the brand’s spirit, bridging the past and present.
Details
Interior
COV Studio; Minkoo Cha, Boram Kim, Jongbae Park, Soee Jeon
Client
Mahagrid
Year of completion
2024
Location
Suwon, South Korea
Total area
100,3 m2
Photos
Yongjoon Choi
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