L’Ala Outdoor PL01 by New Life Srl Società Benefit, designed by Marco Zito Studio

The idea draws inspiration from the natural world. Much like the Art Nouveau designers, who stylized floral and organic forms to reintroduce nature into the time’s modern life, L’Ala Outdoor was envisioned as an organic evolution of a flower petal. L’Ala means nature, a place to dive in to find knowledge, inspiration, and creativity.

L’Ala is also the goddess of fertility in Igbo mythology, Mother Earth, welcoming you in her warm embrace. The project wants to be respectful towards Mother Earth: L’Ala is crafted from Italian aluminum, partially recycled and fully recyclable. The characteristics of aluminum make it an “everlasting material”.