Istrian Breakfast is a tourist product developed with the cooperation of University of Primorska and Ministry of Education, Science and Sport. The breakfast is a nutritionally balanced meal made of ingredients that are sourced exclusively from local producers. Istrian Breakfast is delivered to small tourist accommodations. The guests also receive a service of 5 local experiences for free, with which they have the possibility to meet local people and discover the gastronomy and cultural heritage of the local community.
We have linked three different levels of stakeholders. The first level is represented by small producers and farmers who produce genuine products, which maintain the gastronomical identity. The second level are the accommodation providers. With the Breakfast, we are adding value to accommodation providers and giving tourists the opportunity to discover the locals. The third level are the local providers of the experiences that are included in the price of the breakfast. Tourists receive five local experiences for free. They meet local people, local producers and discover their heritage and traditions. Tourists have the opportunity to visit the producers and taste different products, buy them and bring them home. We conceptualised all this with the intention to promote small local providers who usually do not have big marketing budget, but can nevertheless offer the guests an authentic experience.