Beautik concept store by IOG Arhitectura

Beautik Perfumery is a niche shop designed for a luxury perfume and cosmetics retailer, located in one of Bucharest’s refined neighborhoods. The design aims to accommodate a wide variety of products within an organized and elegant space. Upon entering the store, a large reception desk wraps around the two existing pillars, marking the center of the shop.

The adjoining walls feature display niches that structure the space and reinforce a sense of order. Opposite the reception desk, an intimate seating area is created, surrounded by plants. Wood is the main cladding material, used in two tones: white beige for the walls and red for the reception desk, subtly evoking a flowing, scented atmosphere. Rounded wall edges define the transition to the industrial ceiling and red lighting magnetic rails.

The niches are highlighted with red metal frames, travertine shelves, and navy blue ceramic backdrops, while the pillars are clad in matching ceramics and blue glass, adding depth to the central elements. Travertine flooring, complemented by navy ceramic tiles, highlights the key areas of the store, resulting in a space that is both memorable and inviting.