Noble shop / A Framework of Possibilities, Vienna

The architectural studio heri &salli  redesigned the shop for current products for WIENER ESSIG BRAUEREI Gegenbauer on the Vienna Naschmarkt.
In 2017 the brewery’s production site was realized in the 10^th Vienna district, the so called “Edelsaure Laden”- the “edle laden”(noble shop) can be understood as conceptual expansion.
Using a spacious wooden rack, various levels of usage that go beyond the 2- dimensionality of one presentation level, are introduced in the available space. Fold, push or pull, -the analog material expansion is an integral part of a spacious and functional added value…rooted in a coordinate system.

What makes this project one-of-a-kind?
The framework in this context is seen as a symbiosis of space and possibility- we fill the possibility with contents.