Rob Svenšek is the co-founder of the studio raw lab (rawlab.co), a branding and marketing laboratory with offices in Ljubljana and Paris, which he founded together with Tamir Morris Potokar Grays. Rob is a multi-award-winning designer known for his systematic approach, refined visual language, and boldness, often drawing inspiration from Brutalism. His aesthetic explores the balance between strict structure and expressive form, which is reflected in the comprehensive identities he develops for companies, institutions, and products worldwide.
His work includes the creation of holistic identities for local and international brands, the design of platforms in the field of blockchain technology (including identities for zero-knowledge protocols), as well as packaging, digital products, and complex design systems. Before founding raw lab, he was the lead designer at the French company Sismo, where he led the development of its entire visual and product identity. Today, he heads the design department at raw lab, where, together with the team, he creates advanced identities, user experiences, and comprehensive communication solutions. His work has been recognized with CSS Design Awards, Awwwards, and the Brumen Award, and is frequently published in international publications as an example of contemporary, intelligent, and confident design.

.raw is a design and marketing studio with offices in Ljubljana and Paris.
Founded in 2021, the studio brings strategy, design, and content production under one roof. We operate directly, without intermediaries, and with a clear vision: to build brands that have long-term impact—visually, strategically, and culturally. We work with innovative companies shaping the future, from sustainable products to deep-tech solutions. To date, we have helped launch two advanced AI platforms, created comprehensive brand identities for blockchain protocols, and helped start numerous projects with global reach.
Together with LUI (Ljubljana University Incubator) and Tech Celje, we are also co-founders of Dragon Days (dragondays.co), a Slovenian festival dedicated to deep-tech entrepreneurship that brings together more than 500 participants and leading global speakers from the technology industry in Celje each year.
.raw is not just a studio; it is also a physical space for ideas and community. Our Ljubljana base at Slovenska 58 includes a café, a concept store (.store), and a platform for monthly events (.hangout) that connect the local creative scene. In Paris, we are opening new paths into the worlds of fashion, luxury, and technology.
We believe that design is not just aesthetics; it is responsibility.
That is why we create brands that work for the good of people, communities, and the planet.