Red Bull MOBILE Shops by Zirup; Austria

For the mobile phone service provider Red Bull MOBILE, Zirup designed the first Red Bull MOBILE Shops worldwide. The reduced design puts a distinct focus on the mobile devices, mobile phone accessories and merchandise articles on display. A central requirement was the usability of the locations as multi-use areas beyond the function as a point-of-sale.

The exterior walls of the shops are a framework of rectangularly perforated sheet metal. The structure functions as a filter between the inside and outside of the shop and – combined with the lighting – creates intriguing views and perspectives.

Zirup developed a catalogue of modular tailor-made elements for the Red Bull MOBILE Shops that are recurringly applicable and specifically selected for each location. The centerpiece of every shop is the MOBILE-Counter that is used for the registration of new customers and as the cash desk.

As part of the rollout for the Red Bull MOBILE Shops Zirup also designed POS-Tools for over 50 further sales locations. These autarkic all-rounders follow the concept and design of the MOBILE Shops – but condensed and compressed into a single stand-alone piece of furniture.

Text provided by the authors of the project.




Year of completion


Anna Niederleitner

Project Partners

OK Atelier s.r.o., MALANG s.r.o.

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