Marija Kucurski, Serbia, 2026

Nominator: Tamara Panić

PLANT UP

Plant Up is a home-scale vertical farming system that makes plant growing more accessible by bringing it directly into urban environments. It eliminates the need for soil through a controlled hydroponic medium, challenging conventional agricultural practices while enabling efficient cultivation in compact spaces. A closed-loop water system ensures continuous circulation, significantly reducing water consumption. Integrating food production into the home minimizes transportation needs and associated food waste.

The project also fosters a strong community aspect, encouraging knowledge sharing, product exchange, and collective learning. Through an intuitive and adaptable design, Plant Up lowers the barrier for first-time users, offering tailored interaction levels based on users’ experience and preferences while supporting more sustainable, connected, and resilient urban living.

SENSE+

Sense+​ is a hybrid system design developed in collaboration with Atlas Copco that combines hardware, software, and mindware to optimize assembly line performance. It builds on existing production data and enhances it by adding a human data layer, capturing how operators interact with tools and workflows. Using AI-driven analysis, Sense+ merges these data streams to reveal hidden patterns and inefficiencies in real time.

Designed with strong data security principles, it ensures transparency and user control, fostering trust through clear and intuitive interactions. By connecting human and machine insights, the system enables more informed decisions and maximizes productivity through precise, evidence-based understanding.

WALKIE TALKIE - WT(1)

WT(1)
​ reimagines the walkie-talkie with a strong focus on brand, production, and construction analysis. Inspired by the design language of Nothing Technology Limited, it translates a transparent, expressive aesthetic into a functional and manufacturable product. The design replaces disposable batteries with a rechargeable system and is developed with injection molding and assembly in mind.

A strong emphasis is placed onrepairability and accessibility, with a clearly organized internal layout for easy disassembly. The project also introduces a modular lanyard accessory, designed to evolve through different attachments and extended use. At its core, the goal is to make technology feel engaging and fun again.

Marija Kucurski

Marija Kucurski is an Industrial Designer currently completing her Master’s in Advanced Product Design at the Umeå Institute of Design in Sweden. She holds a Bachelor’s degree in Industrial Design from the Faculty of Applied Arts in Belgrade.

She has worked across consumer products, vertical farming, industrial systems, and musical instruments, including collaborations with Atlas Copco, Electrolux and Thule. Her goal is to create design that is honest and built on empathy, aligned with contemporary lifestyles, grounded in sustainability, and free from unnecessary. She is particularly interested in bridging the gap between craft, production, manufacturing, and product design today. Alongside product design, she explores the intersection of business strategy and art direction, focusing on clearly translating ideas and messages through form and experience.

Contact
marija.kucurski@gmail.com

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