Dog Toy Collection by Earth Rated, designed by Above Agency

In collaboration with Earth Rated, we have developed a thoughtfully-designed collection of dog toys, engineered for real play and engagement. The new line features four unique new products and one existing staple, each built around a distinct icon and engaging interaction. Made in Vietnam from high-quality, natural rubber, these pieces are resilient, thoughtfully made, and ready for dogs of all kinds.

The product line extends Earth Rated’s signature design language with purposeful shapes, bold yet functional colors, and elegantly crafted surface textures that enhance look, feel, and touch alike. Together with the Earth Rated team, we’ve evolved their visual packaging identity – blending playful illustrations by Matt Blease with a clear, scalable info block system that highlights key product features at a glance. The result is a unified brand and product experience that connects emotionally and communicates effortlessly, now available to a wide audience through Walmart.