This ephemeral boutique is located at Il Riccio Restaurant & Beach Club. From the cliff, overlooking the azure waters of the Mediterranean, this unique setting on a balcony perched on the rock is accessible by sea thanks to a dedicated boat service. Dior presence is gently invading the space in a continuous dialogue with the “genius loci” of the island, whose typical vegetation becomes a major feature of the project emphasizing the relationship with the luxuriant nature that surrounds the space by leaving the creepers free to enter the store and by opening the sea views. The result is an en-plen-air retail space that offers an immersive brand experience. The natural bamboo surfaces, enriched with brass details, alternate with neutral lime and cannage backdrops that enhance the bold colors of the Dior collection. The ceramics, broken and reassembled, have in fact been developed as a custom project that combines the French textile tradition of the Toile de Jouy with the local artisan heritage.
What makes this project one-of-a-kind?
It is a unique location with amazing natural elements: sea, vegetation and the incredible Mediterranean sunlight. The intervention had to be as discreet and elegant as possible in order to emphasize this richness. Therefore, I believe, the unique feature is the interaction between existing natural surrounding and design intervention: an organic blending indoor/outdoor.
Credits
Authors
Thirtyone Design + Management with Dior Corporate team; Claudia Campone
Client
Christian Dior
Photos
Kristen Pelou
Year of completion
2020
Location
Capri island, Italy
Total area
500 m2 general personalized area indoor and outdoor
