Barbara Krzeska is a graduate of the SWPS University of Social Sciences and Humanities, the University of Warsaw, and the London School of Public Relations. From 2006 to 2008, she worked at the Polish Cultural Institute in London where her responsibilities included event marketing. Since 2008, she has been working at the Adam Mickiewicz Institute, in which she has been involved in Polska! Year promotional activities and has led the Statutory Project – a AMI multidisciplinary project encompassing all of the geographical priorities. Between 2013 and 2018, she was head of the AMI’s Communication Department. Since 2012, she has been managing a project to promote Polish design abroad, under which a long-term strategy for Polish design around the world has been created.