A Jewel of a Jeweler
Our vision was to infuse this boutique jewelry store, nestled in the heart of the city, with the timeless elegance and cosmopolitan spirit of Paris or Milan. From the very first glance, the space draws visitors into a world of refined brilliance.
A smart, intuitive spatial concept defines the experience – open yet intimate. Carefully zoned areas foster both connectivity and privacy, striking a harmonious balance between exclusivity and approachability. Material selection was instrumental in shaping the atmosphere. Every texture and tone was chosen for its finesse and tactile sophistication. Natural stone columns, vertical wooden slats, soft oval silhouettes, and arched elements create fluid spatial movement and sculptural depth throughout the interior.
At the heart of the space, a bespoke lighting installation, crafted from handblown glass elements, serves as a luminous centerpiece – an artistic highlight that elevates the entire environment. The result is more than a retail space – it is a sanctuary of beauty and emotion, where space, light, and craftsmanship come together in perfect harmony.

Credits
Interior
FritzFritz; Sabrina & Stefan Fritz
Client
Private
Year of completion
2022
Location
Feldbach, Austria
Total area
70 m2
Photos
Winfried Flohner