Wanja S. Steinmaier: Bobcat Compact Wheel Loader L65 and L85

Lumod, Germany

About Wanja S. Steinmaier
Wanja S. Steinmaier is co-founder and managing partner of the Lumod design agency, founded in 2006.
Lumod specializes in strategic industrial design. With a keen focus on brand development, UX, and usability with the goal is to create products that not only look great, but also deliver exceptional performance.
His diploma thesis was written in cooperation with the world market leader for construction machine cabs and the Chair of Ergonomics at the Technical University of Munich. This enabled him to gain extensive experience in interdisciplinary cooperation and customer involvement as well as usability and user experience at an early stage.
Wanja is a member of the German UPA (UC & Usability Professionals Association) and a delegate of the VDID (Association of German Industrial Designers), where he was involved in the development of the Codex for Industrial Design in the ethics working group, among other things.

About Lumod
At Lumod we specialize in strategic industrial design. With a keen focus on brand development, UX, and usability, our goal is to create products that not only look great, but also deliver exceptional performance. By aligning design with brand and business objectives, we help our clients achieve stronger brand presence while ensuring that their products are intuitive and user-friendly. From concept to execution, we combine creativity with a thorough understanding of user needs and production technologies to deliver innovative solutions that captivate audiences and drive business success.

About Bobcat
Bobcat Company is an American-based manufacturer of farm and construction equipment. It was founded in 1947 in Gwinner, North Dakota, by brothers Louis and Cyril Keller. Bobcat is known for producing compact equipment that is both powerful and efficient. The company sells skid steer loaders, compact excavators, side-by-sides, compact tractors, and other small hydraulic equipment under the Bobcat brand name.
Bobcat has a rich history of innovation, and it is credited with inventing the compact equipment industry. In 1956, local turkey farmer Eddie Velo approached the Keller brothers with a unique problem. He was looking for a machine to quickly clear manure from the second floor of his barn. The Keller brothers designed a small, powerful machine that could do the job, and the Bobcat skid-steer loader was born.
Bobcat Company is committed to pushing the boundaries of technology and creating equipment that is tougher and more versatile than ever before.
“If you need tough, empowering, inventive and versatile, you need Bobcat…. Together, we’re One Tough Animal®. We are Bobcat. More than 60 years ago, we invented the compact loader. Today, Bobcat® equipment is still breaking down barriers to productivity with new ways to do tough jobs and do them fast. We push our technology and our ambitions further. Every. Single. Day. It’s our business to look beyond and create technology that’s tougher than tomorrow will ever be.”