Gran Café Torino, Palermo

Refined, evocative and emblematic; these are the adjectives to summarize project.
Placed inside an important historic buildin of Palermo from the early 1900s, the Gran Caffè Torino is located in Via Roma, the main boulevard of the city center.
Its peculiar language has been conceived to recall the soft forms of the Liberty style, emphasizing the verticality that characterizes the rooms.
The choice of materials, shapes and colors is therefore the result of the explicit desire to recreate an elegant city lounge, where residents and tourists could perceive the quality of the products, finding themselves in an evocative and original location. The use of the micro-perforated sheets in pastel green that run through all the rooms seems to recreate the parapets above the counter, certainly becoming the common thread of the project. The same sheet is applied in the antique pink variant on the back wall of the tea room, emphasizing the logo positioned above and acting as a head element.
It wasn’t easy to find the appropriate synthesis among geometries, colors and materials, able to re-propose the concept of Gran Caffè in a contemporary key, without ending up to be excessive and out of context.

What makes this project one-of-a-kind?
Our goal was to create first iconic “Gran Cafè” in the city center of Palermo with a contemporary language connected  with an atmosphere of the old bars of the early 900’.