Reusable

A project where sustainability meets innovation, Reusable offers a practical solution to single-use waste in beverage consumption. Designed to seamlessly fit into everyday life, this foldable, reusable cup redefines the traditional drinking vessel while inspiring a culture of conscious living – one sip at a time.

The journey of Reusable began with a simple question: How can eco-friendly choices become effortlessly integrated into our routines? Guided by the principles of simplicity and functionality, the design process involved countless iterations, material testing, paper prototyping, and 3D printing before arriving at the final concept.

Crafted from durable, BPA-free, food-grade silicone, the cup features a unique collapsible design that transforms it from a full-sized vessel into a compact, pocket-friendly form. To solve the challenge of keeping the cup folded, the design integrates a self-contained cap that doubles as a protective case, ensuring convenience on the go. A push-and-pull mechanism for the drinking hole guarantees leak-proof use, making Reusable the ideal companion for to-go beverages.

Every aspect has been carefully considered – from ergonomic grip and sleek aesthetics to material-efficient mechanisms. The cup comes in three vibrant colour options: dark blue, light aquamarine, and orange. Each hue evokes vitality and freshness, reflecting the spirit of the conscious urban lifestyle.

With its thoughtful design and sustainable materials, Reusable offers versatility without compromise – a stylish, eco-conscious alternative to single-use cups.