Mansam is a new premium perfume brand that draws on the ancient perfume-making tradition of the Arabian Peninsula. Through its shop ambiance, Mansam aims to convey its character and values: a brand rooted in its homeland, Saudi Arabia, but with a forward-looking vision.
The project incorporates elements of local architectural tradition, reinterpreting them with contemporary language and materials. The result is a striking blend of traditional iconic forms, unexpected volumes, desert-inspired colors, and unconventional materials such as acrylic and burnished brass.
The Ministry of Culture and Tourism of Saudi Arabia was impressed with the outcome and chose the store as a location for a commercial video promoting Chinese tourism in Saudi Arabia.
Credits
Interior
Duccio Grassi Architects; Duccio Grassi, Francesca Orlandi, Jingfang Chen, Cynthia Kuzuma
Client
Riyah Al Sahra
Year of completion
2023
Location
Riyadh, Saudi Arabia
Total area
187 m2
Photos
Dua – Photography Dubai
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