Julia Kaja Hrovat: The Snake Queen

JKH Identity, Slovenia

Ljubljana, a city nestled between the Alps and the sea, is home to the JKH Identity studio, where pieces of contemporary identity are crafted by the award-winning fashion designer Julia Kaja Hrovat. An inexhaustible source of inspiration is Slovenian cultural heritage, symbols, textiles, and mythology. The unique prints and textile techniques that adorn the clothing and are integral parts of each collection are modern interpretations of our shared heritage. The clothing is designed with a sustainable approach, taking women seamlessly from day to night in a whirlwind of colors and patterns made from natural and eco-friendly materials.