Mihael Potočnik is the director of Vertigo Bird, a Slovenian brand of high-end lighting. Although relatively new to the world of design, he took over the leadership of the company in 2022, when Vertigo Bird became part of Rona trgovina d.o.o. With a fresh perspective and strong commitment, he is guiding the brand into a new chapter built on its legacy of pure design, clear purpose, and uncompromising quality.

Vertigo Bird is a Slovenian brand of premium lighting that stands on the principles of pure design, clear intent, and uncompromising quality. It is not merely a manufacturer of lighting, but a brand defined by originality with purpose – creating objects that tell stories, explore ideas, and remain timeless, far beyond fleeting trends.

Founded in Slovenia and revitalized in 2022 under new leadership, Vertigo Bird collaborates both with internationally acclaimed designers and its own in-house group, the Smoke Detektors. The result is a collection of lights that are at once architectural and human – each with a reason for its existence and a lasting presence in space.

Guided by its core values – Design First, Purpose, Quality, and Respect – the brand aspires not to become the largest, but the most thoughtful and respected name in the world of lighting. Every product reflects this ambition: purposeful, durable, and created to inspire.