Schlägl brewery by destilat Design Studio GmbH; Austria

destilat developed a flexible presentation, exhibition, and shop system that provides high-class ambience for sophisticated beer culture, comparable to settings that had already been established around wine culture for many years.

The ambience’s sensuous power stems from the visual translation of beer’s three main ingredients: blue for water, brown for hops, and green for barley/malt. The large-scale, backlit graphic elements are based on macro photographs of the green and brown glass of beer bottles, while blue mutations of this theme serve as zoning for the exhibition, tasting, and shop areas.

The monastery‘s regional significance and centuries-old anchoring as a cultural and spiritual center were just as important as the monastery’s values regarding the production and processing of regional ingredients. Therefore, only wood from the monastery’s own sawmill was used for the furnishing, whereby the formal design structure of the furniture refers directly to the sawmill’s stacks of wood.

Text provided by the authors of the project.