The new PIATRAONLINE showroom in Timisoara, designed by the Pure Mess architecture studio, redefines traditional retail spaces by offering an immersive, gallery-like experience that celebrates the versatility of natural stone. The design inspires and engages visitors with scenographic displays that are intentionally label-free, encouraging a sense of discovery and deeper appreciation for the materials.
The open floor plan is anchored by a striking brutalist amphitheater, reminiscent of stone quarries, which serves as both a focal point and a showcase for the beauty of natural stone. Sustainability lies at the heart of the design, with natural stone prominently featured to emphasize its durability and aesthetic adaptability. Beyond retail, the showroom functions as a social hub, hosting industry talks and collaborations, and fostering a vibrant community atmosphere.
Credits
Interior
Pure Mess Design; Sergiu Califar, Andrei Argesanu, Theodora Trașcă, Raluca Stanescu, Cristina Sarion
Client
PIATRAONLINE
Year of completion
2024
Location
Timisoara, Romania
Total area
200 m2
Photos
Sabin Prodan
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