In March 2023, Louis Vuitton opened a new store at Graben and Naglergasse. BEHF led the project from planning to completion. The building, originally a 19th-century residence and formerly a deli, features a richly decorated façade crowned with a central clock and four allegorical figures. The renovation was carried out in close cooperation with the Federal Monuments Office and the City Council.
As the only house on the Graben promenade, its façade is subtly lit, making it shine at night. To create a modern six-floor store, steel beams replaced the old walls, enhancing both space and earthquake safety. Peter Marino designed the interior, drawing on concepts he used in the London and Los Angeles stores.
The boutique is defined by curved walls and open sightlines, organized around an impressive spiral staircase with seemingly floating stone steps. Art by Erwin Wurm and other artists fills the space, blending fashion with creativity.
Credits
Architecture
BEHF Architects; Armin Ebner
Client
Private
Year of completion
2023
Location
Vienna, Austria
Total area
3.863,8 m2
Photos
Bruno Klomfar
Project Partners
Interior design: Peter Marino Architect
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