In a historic building in the heart of Plovdiv – European Capital of Culture 2019 and part of a cultural heritage ensemble – we created the first store and showroom for Ina Essentials, a Bulgarian family brand specializing in organic cosmetics. The design transforms the space into a harmonious blend of tradition and modernity, reflecting the brand’s values and story.
The concept embraces symmetry as its foundation, emphasizing purity and simplicity. A crisp white palette dominates, enriched by a dynamic interplay of matte, gloss, and textured finishes, complemented by warm wood and subtle gold accents. Thoughtfully designed lighting ensures that the products remain the focal point, highlighting their importance and quality.
This project weaves together history, authenticity, and contemporary design, setting a new standard for retail spaces in Bulgaria while showcasing the essence of Ina Essentials – a brand deeply rooted in family and tradition.
Credits
Interior
FRAME ARCHITECTURE | DESIGN; Borislav Georgiev, Gabriela Karaivanova
Client
INA ESSENTIALS
Year of completion
2023
Location
Plovdiv, Bulgaria
Total area
80 m2
Photos
Stefan Todorov
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