I Really Don’t Know | Pop-up installation at MOTB 2024

IRDK Coffee Shop: A Journey of Exploration and Creativity
This project transforms the “I Really Don’t Know” (IRDK) coffee shop in Abu Dhabi into an innovative art space designed to engage and inspire indecisive visitors. The concept, born from sketches created at the coffee shop itself, centers around a labyrinthine experience that challenges decision-making in a playful and thought-provoking way.

First unveiled at the MOTB festival in Dubai, the labyrinth invites visitors to navigate a maze filled with puzzles, cutouts, and interactive zones such as “Hide and Seek.” These elements guide them through an engaging journey before arriving at the coffee shop. The design seamlessly blends indoor and outdoor environments, encouraging exploration and creative thinking.

Completed in just seven days, the project showcases the inventive use of simple materials to create a sensory-driven experience. IRDK offers a space where visitors can reflect, engage, and ultimately embrace the joy of discovery.

Credits

Interior
KIDZ; Ruben Movsisian, Daniil Savinskiy, Artem Lebedev, Tatyana Kurochkina

Client
I really Don’t Know coffee shop, Abu Dhabi

Year of completion
2024

Location
Dubai, United Arab Emirates

Total area
122 m2

Photos
Ruben Movsisian

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