In the heart of Pleternica, Croatia, The Museum of Bećarac epitomizes the fusion of tradition and innovation. Dedicated to the UNESCO-protected folk song, bećarac, which holds profound significance in the lives of Slavonian, Baranja, and Srijem communities, this museum offers a vibrant celebration of a two-verse song that sings about all the aspects of life. Authentic objects, cutting-edge tech, captivating media, and remarkable design bring the museological concept to life, immersing visitors in the bećarac universe and forging a profound connection with its essence. Universal themes such as youth, old age, or school age connect bećarac with every visitor. A co-authored team of renowned national experts signs off on over 40 participatory experiences, while a vast network of collaborators, artists, and local heirs further shape the Museum of Bećarac into an innovative experience that transforms perspectives and enriches our collective understanding of human heritage.