Imagine a vibrant corner of a bustling Asian metropolis brought straight into the heart of a mall. We created the “Crazy Urban Neon Lights” concept to capture the atmosphere and energy of the streets of Seoul, for example, and bring it directly into Iulius Mall in Cluj, within the space of Taste of Asia – a shop featuring authentic Asian products and ingredients showcased in an interior inspired by Korean pop culture.
In the design, we incorporated industrial elements like raw concrete textures and metal to evoke an authentic urban aesthetic, complemented by neon Asian symbols, bold colors, and dramatic lighting effects. The ultimate goal was to transform the shopping experience into one that is both dynamic and authentic.
After all, retail is a mix of different people, from diverse backgrounds, with varying needs, all brought together in one space where they interact. It’s about surprise, energy, and functionality.
Spice up your taste!
Credits
Interior
It’s Private Design; Iolanda David
Client
Taste of Asia
Year of completion
2024
Location
Cluj-Napoca, Romania
Total area
49 m2
Photos
Răzvan David
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