Rox beauty, Zagreb

Following the “pleasure rituals” concept, we have designed a space that creates a sense of comfort, intimacy and softness – by entering the store, customers leave behind the busy outside world and step into a space that invites them to slow down and take some time to focus on their own wellbeing and self-care. This kind of concept requires a so-called total design which consistently carries the brand philosophy into the space. That is why the dominant colour in the store is reminiscent of human skin, and the rounded lines of pedestals and lighting fittings create a sense of fluidity and tenderness. A curtain divides the space into two parts– a sales area and a presentation area, while the green accents highlight the counter with the cash register and the pedestals for displaying products.