Lufthansa Group AiO lounge by Bene, designed by Pearson Lloyd Designers

In partnership with Lufthansa Group’s Customer Experience Team, Pearson Lloyd set out to redefine what the airport lounge could be. Drawing on behavioral insight and a deep understanding of spatial experience across home, work, and travel, the studio developed a new concept that reflects how today’s passengers rest, work, recharge, and reconnect while on the move. Grounded in research and refined through iterative prototyping, this is an airport hospitality concept designed not just for downtime, but to create a lounge to look forward to.

Developed through a program of workshops, observational studies and close client collaboration, the concept was incubated in a lab format and tested at the Austrian Business Lounge at Vienna Airport and at THE LOFT by Brussels Airlines at Brussels Airport. Pearson Lloyd drew on both quantitative and qualitative feedback to inform the final design. When a lounge offers genuine comfort, privacy and utility, when it’s easy to focus, easy to relax, and easy to recharge, it becomes part of the journey people look forward to.

By combining insights from aviation, workplace, hospitality, and domestic design, Pearson Lloyd designed a furniture collection to elevate the lounge experience and provide for all of the functional needs that a passenger has. A multifunctional feature wall wraps power, storage, lighting, and acoustic calm into a single architectural element.