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IVAN ASEN 22 conceptual designers’ platform & Japanese artists and design students of BUNKA Fashion University Tokyo and the complete artistic team of the project “+7 HOURS”

The project was part of the official programme of PLOVDIV-European Capital of Culture 2019, focus: Japanese culture and is funded by EU JAPAN FEST, PLOVDIV 2019, NAOS Bulgaria and the Embassy of Japan in Bulgaria, as well as supported by the Embassy of the Republic of Bulgaria in Japan.
The project is part of the Days of Japanese Culture 2019 and is in the official programme of the Triple Anniversary of the relationships between Japan and Bulgaria 2019.

Inspiration:
Is best described by words of Irmena Chichikova – actress, inspirer of the project; “A Bulgarian body within a Japanese soul. Or vice versa. Being your real self through your roots, the knowledge of your family and the exploration of foreign times, history and authenticity. Through the fabrics, the symbols, the traditional costumes so needed in our modern world to be closer to those we come from.”

Motivations: Materials and techniques:
With words of curator, art director and team leader Neli Mitewa;
“We flew seven hours ahead on silky Japanese kimonos with exquisite patterns and inwrought stories, on grandmother’s embroideries, on paper like textiles or fabrics with iridescent lights like those in Tokyo by night, equipped with luggages full of manga hero icons, our mother’s wedding trousseau, letters of foreign friends and a recipe for a ceremonial dub loaf. And here they are, embodied in conceptual fashion: the impossible possible connections and interweavings.”

Creator: Stanislava Dimitrova

Creator: Tsvetalina Atanasova

Creator: Georgi Florov

Creator: Neli Mitewa

Creator: Alexander Gerginov

Credits

Collection or creation
+7 HOURS

Designer and / or studio
IVAN ASEN 22 conceptual designers’ platform & Japanese artists and design students of BUNKA Fashion University Tokyo and the complete artistic team of the project “+7 HOURS”

Team
NELI MITEWA (Bulgaria) – artistic director of IVAN ASEN 22 conceptual designers’ platform, fashion designer, curator, project leader
MIRA DRAGANOVA (Bulgaria) – chairman of IVAN ASEN 22 conceptual designers’ platform, manager, producer
IRMENA CHICHIKOVA (Bulgaria) – actress, inspirer and face of the project, main character of the fashion film
ALEXANDER GERGINOV (Bulgaria) – fashion designer, stylist, screenwriter and director of the fashion film
MOMCHIL TASEV (Bulgaria) – scenographer, production designer of the fashion film, interior design of the exhibition
TOYOMI SATO (Japan) – project partner from Japanese side
BENJAMIN HUNG (Аustralia, Japan) – fashion photographer Tokyo
OHSHI UEMOTO (Japan) – musician, composer of the music of the fashion film
AYAKO KOBAYASHI (Japan) – camera, shooting of the fashion film in Tokyo and Sofia
RYOHEI (ROY) MIZUNO (Japan) – video-artist
ALEXANDRA NENKOVA – editing
ZLATIMIR ARAKLIEV- fashion photographer Sofia
SLAV- hair and makeup

Bulgarian fashion designers:
Alexander Gerginov
Georgi Florov
Dilyana Ivanova
Neli Mitewa
Polina Sotirova
Simeon Atanasov
Stanislava Dimitrova
Tsvetalina Atanasova
Yana Dvoretska

Japanese fashion design students of BUNKA Fashion College Tokyo:
Yucheng Zhou
Mai Sudo
Miki Ogu
Ryuga Kawabe

Consultants:
Dora Somova
Iren Yamami
Katya Cherpokova

Graphic design:
Georgi Florov

Year of production
2019

Designer’s country of origin
Bulgaria, Japan

Country of brand origin
Bulgaria, Japan

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