Giovanni Barbieri: Blooming Parquet

Parquet is reinvented with Blooming, the innovative floral pattern design created by Giovanni Barbieri. A poetic encounter between the delicacy of a bouquet of flowers and the materiality of wood, it redefines the way wooden surfaces are conceived. Blooming introduces a new aesthetic and functional concept of parquet: 48 sinuous and distinct oak “petals,” available in three different shades, come together to form striking floral compositions with strong material expressiveness. Sophisticated “blooms” emerge with each installation, through shapes that are never identical yet always harmoniously coordinated, blending creative innovation with ease of laying. Industrially manufactured and precisely cut, the individual wood elements are meticulously beveled and can be freely arranged to create a unique, visually impactful composition each time, thanks to a simple and intuitive installation system. Blooming revolutionizes the traditional concept of parquet, combining the exclusivity of a custom-designed floor with the practicality of industrial production. Winner of the prestigious Red Dot Product Design Best of the Best Award in 2023 and Patent Pending, Blooming, with its robustness and durability, is suitable for wood flooring in private residences, hospitality spaces, and even high-traffic commercial areas.

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