Arkadia Cake Shop

“The Taste of Happiness” is the concept behind the design of the Greek-themed pastry shops Arkadia. We found an equivalent for happiness through the concept of the sun, which provides light, warmth, and cheerfulness, just like a sunny day. The sun, symbolizing happiness, is represented through light. Behind a yellow glass brick wall – the color of the sun, happiness, and optimism – LED bars create an image reminiscent of sweet syrups. Additional LED bars form a pattern of diagonals, symbolizing sunbeams.

Functionally, the pastry shop is conceived as an art gallery: the cakes are displayed centrally, with all other elements serving as secondary exhibits. The walls of traditional Greek island houses inspired both the pastry shop’s walls and the acrylic resin lampshades. Brand graphics symbols are transformed into 3D-printed semispheres, a design echoed in the volumes of the cakes.