An interview with Belassi
What makes your winning project one of a kind?
“We are honored to receive the BIG SEE Award that is encouraging us to continue on our path to produce the most exclusive watersports vehicle that clearly stands out from the crowd. Belassi is passionate about quality and innovation, and with their manufacturing excellence, the company has set the benchmark for best-in-class personal watercraft design and performance. It’s a supercar for the water, the Burrasca is an expression of an individual lifestyle that continually tests the limits in the search for perfection and self-realization.”
What did you learn from this project?
“The most important lesson we have learned, and are still learning, is that the definition of luxury is expanding and changing. And it will continue to do so in the future, a definition that will always change its meaning. We have to dive deeper, try to make the experience more memorable or establish a strong relationship through our product.”
What are you working on at the moment?
“While we build on the Burrasca success story and continue to make strides in high-performance combustion engine personal watercraft, we firmly believe in the future of electric propulsion. To this end, we are taking what we learned from the Burrasca and developing an all-electric Marine
Hypercraft. In true Belassi tradition, our goal is not only to create a new product, but to design a new masterpiece, hand-crafted and built in-house, that embodies the Belassi spirit and quality in each and every component.”
What is your driving force?
“Delivering the product to the end customers is always a unique experience, or seeing them after their first test drive. There is still a lot of work to be done because it is difficult for non-experts to understand how an object that shares similar look can be so different and unique. But our product has a lot of emotions to transmit and when we see these emotions multiply in the community it is a nice achievement.”
Any ideas you think should be front and centre in the minds of architects?
“Talking about design in general, which in many aspects and sub-areas follows very shared paths, we feel that it is never enough time spent understanding the end users of a product. Understanding how certain products or services are used in different cultures is crucial. It may sound trivial, but very often this stage is underestimated.”