TH01 | Targetti Hub, Florence

The TH01 project, developed for Targetti, the historic Italian lighting company, is located in the Florence headquarters. TH01, an acronym, in which T stands for Targetti, H is all that space represents – Headquarter, House, Hub, History, Happening – 01 because it is the first step of a path that involves Targetti internationally. The project idea is to create a wunderkammer, an attic of wonders, a space full of elements, unexpected and surprising, that can be transformed according to needs. TH01, conceived as a dynamic and flexible workplace, is in fact characterized by volumes with different characteristics and functions (reception area, exhibition area, laboratory, showroom, meeting/workshop area, event area), distinct and interconnected, in which each element plays an important role in telling the story, values and company products. The various volumes alternate in a game of textures, colors and materials that take shape and change their appearance through the wise use of light.