Lavazza Group
Florian Seidl is Lavazza’s design manager. He’s living and working in Turin, where he has set up a compact, but very talented in-house team from scratch. In that function, he is responsible for the corporate design of Lavazza.
This ranges from domestic coffee and espresso machines to professional office machines and vending solutions, tableware, accessories, and their packaging. The team is handling most of the design related activities in-house but also collaborates with external studios and agencies. Numerous products designed for Lavazza are already on the market and have won several important design awards.
During the last few years Florian Seidl helped to firmly position Lavazza on the map of modern Italian Design, making sure it’s approach and design are communicated properly on a national and international level.
Luigi Lavazza
Founder
Our story started in 1895, when Luigi Lavazza opened the first Lavazza store in via San Tommaso in Turin. He was a man with great initiative, inventiveness, and passion for his work. Luigi discovered the different origins and characteristics of a variety of coffee beans and studied the art of blending them to satisfy the tastes of his customers. Then, thanks to a trip to Brazil, he was able to see the potential of the beverage in an era of great change.
The Lavazza coffee we drink today is the result of a combination, created by Luigi, of coffee beans from different parts of the world. As his business flourished, Luigi founded Luigi Lavazza SpA in 1927.
The Luigi Lavazza Company consisted of Luigi Lavazza, his wife Emilia and their children Maria, Mario, Giuseppe, also known as Beppe, and Pericle. At the time, the company had a capital of 1.5 million Lire.
During these years, Lavazza implemented Pergamin, a packaging comprising two layers of paper that retained all the flavors of the coffee beans. This was the perfect package for families who wanted to buy larger quantities of coffee, and the first step towards the Lavazza packaging that we still see today in stores today.
Winning projects
Elogy Barista
Elogy Barista is a compact multi-beverage system. Offering the complete package of Italian coffee culture: from small espresso to authentic cappuccino, latte and even hot chocolate. Designed by Lavazza
Lavazza Tiny Eco
Tiny Eco brings authentic Italian espresso to any home. Lavazza continues its commitment to sustainability by launching its first machine made from recycled plastic, with recycled cardboard packaging. Tiny Eco
Flavia C300 & Chill Refresh
The Flavia C300 is a midsize workplace beverage system that will keep everyone satisfied. Its compact footprint and smart technology fit modern workplaces, while the intuitive user interface makes it