Personal and Emotional in the Design of BrajakVitberg

Q: Design can be highly functional and pragmatic, or highly poetic, handmade, and created in limited series. Yet quality seems to be the shared value across all good design. Where in this wide field of design do you position yourselves, and what does “high quality” mean to you in the context of your work?

A: Our designs can be seen as a symbiosis of all the qualities described — they are highly functional, pragmatic, poetic, handmade, and often created in limited series. Our goal is to craft pieces that evoke emotions in people while maintaining their practicality and purpose within a space.

For us, “high quality” means more than just durability and craftsmanship; it encompasses a thoughtful balance of aesthetics, emotional impact, and functionality. We believe that good design should not only serve a specific purpose but also inspire and connect with its users on a deeper level. This holistic approach to quality ensures that each creation is unique, meaningful, and capable of fostering a genuine emotional response.

“Our goal is to craft pieces that evoke emotions in people while maintaining their practicality and purpose within a space.”

“High quality means more than just durability and craftsmanship; it encompasses a thoughtful balance of aesthetics, emotional impact, and functionality.”

Q: Your pieces often feel very close to artworks, something that people can fall in love with and collect as unique objects. Does this artistic character also shape a more personal relationship with your clients, who commission or collect your pieces, and how important is this for you?

A: Yes, absolutely. Some of our clients fall in love with the materials we use and commission pieces made especially for them. In those cases, the process becomes very personal — we dedicate ourselves to understanding their wishes and creating something unique that reflects both our language and their individuality. This closeness is important to us, because it turns furniture into more than just an object; it becomes a meaningful part of someone’s life and story.

“We dedicate ourselves to understanding our clients’ wishes and creating something unique that reflects both our language and their individuality.”

Q: You also designed the Miami Pink Table Lamp, which appeared in the Hollywood movie Barbie. Did you in any way manage to use this moment of global visibility, or will it remain more of a fun fact for your grandchildren rather than something that defines your practice?

A: It was a wonderful surprise to see the Miami Pink Lamp appear in Barbie. Of course, it’s a fun story to tell, and perhaps one day our grandchildren will enjoy it even more than we do now. But for us, it doesn’t define our practice. We see it more as a joyful highlight — a nice moment of global visibility — while our real focus remains on the long, patient work of developing designs, exploring materials, and building lasting relationships with our clients.

“Our real focus remains on the long, patient work of developing designs, exploring materials, and building lasting relationships with our clients.”

“Almost every project feels complex and fuzzy at the beginning – the real variable is the team behind the brief.”